Few years ago, when social media was unveiled, no one ever thought it could grow to what we see today. As we speak, the relevance of social media can never be disputed. It has evolved into something truly useful and of great significance to the world.
Social media and business is now viewed in a new light. New and exciting aspects, including more meaningful content, marketing campaigns, and business networking have amplified the significance of existing social media.
All business thus ought to stay updated with advances in social media. It might sound awkward hearing about a business that still directs all its business campaigns and other aspects through Myspace. Of course you don’t expect them to be on top of their game. However, the existing social media still remains a vital aspect for every business. Here how.
Facebook is a social media that allows people to interact, share and create content via online communities. Most businesses are starting to realize the potential of the platform in building relationships with customers.
Being a popular way for people to stay in touch, many businesses especially service providers, have used it to develop and nurture good relationships with their customers.
Apparently, both advertisers and marketers double up as ardent fans of Facebook since they are able to reach audiences, change customer needs and understand trends.
It’s enabled them to reach a far wider audience frequently with content tailored to their needs and interests. Overall, it acts as an extension of the business.
Is twitter part of your business? Well, with all the latest twitter updates, trends, and real-time marketing, you’ll wouldn’t want to miss out on all the fresh things it has to offer.
Twitter allows you to tell your business story to its community, more specifically those that you follow as well as those who follow you.
You can also integrate twitter into your online business presence by adding it to the information on your site and blog as well share the timeline on your site in order to tell your business story.
Instagram offers a great platform to share your brand’s superior point of view. Since most Instagrammers are so passionate about the platform, not hesitating to express their love for breathtaking imagery, you’ll definitely reach an audience that’s open to new perspectives.
Apart from photography, travel and hotel businesses, any business that’s ready to share captivating visuals in a move to share their business story will find the platform really creative and inspiring.
Pinterest doubles up as a brilliant place where businesses can discover great ideas for all their projects and interests.
It’s quite similar to Instagram, with most pinners having already expressed their love for boards that are inspiring, catchy, with beautiful images.
By creating boards for places, ideas, moods and people behind your brand, you can draw people into your business.
Sharepoint
SharePoint social features have made it thrive especially when it comes to networking. With applications such as microblogging, email, instant messaging and social networking(community sites), it only makes sense that every business possess it as a compulsory tool. All the platforms can be used for business scenarios as well as other functions.
With LinkedIn, you can attract talent, recruit potential candidates, tell your business story, network, as well as get quality leads.
Any business looking forward to add credibility and authenticity to their business ought to turn to LinkedIn.
The future of social media
When it comes to future social media, new developments in social media seem to be stopping at nothing. New platforms set to shake the social media universe are in the works. Here’s an overview of the few you can expect.
Ello
It’s been lauded by many as the next Facebook. Although not fully complete yet, it’s already flowing with countless requests. In fact, the requests have been so overwhelming that they had to temporary shut down the invite system.
Ello can be likened to a private members club. It’s so exclusive. The big hype around it basically justifies its relevance. Business people definitely find it as an ideal hangout platform where they can share and network as well.
Edgee
Edgee can be classified as a ticking bomb yet to rummage through social media and business and bring everything to a standstill. Maier, the owner of Edgee, believes it will reach out to a wide and potential audience in a style that elevates substance over show.
Businesses can air out their expertise and attract attention using their unique insights. Any business, small to big, will actually find it as genuine and organic when it comes nurturing trust and understanding with their potential clients.
Others that have been rumored to be the next big thing include:
Procurious – a platform that targets professionals in procurement and supply division.
Tagstr – a platform that focuses entirely on sharing and capturing experience via #tags.
Bottom line
Business excellence is normally driven by great strategy and social media in business is no exception. Taking note of the new future social media as well as capitalizing on the present ones will definitely develop and boost business performance.
